- The challenge
- Bring a wide range of wellness services into one understandable experience.
- Strategy
- Organize services around visitor needs, with clear pathways from education to consultation.
- Design
- Vibrant wellness branding, responsive service pages and direct consultation calls to action.
- Development & features
- Service content, navigation, forms and booking pathways.
- SEO direction
- Service-specific headings, descriptions and internal connections between related topics.
- Outcome
- A unified platform for explaining services and helping visitors choose their next step.
Selected projects
Website Design Portfolio & Project Case Studies
Four owner-operated projects. Different audiences, distinct purposes, and a digital strategy for each.
Wellness service platform
SoulFood.Fitness
OWNER-OPERATED PROJECT · VIEW CASE STUDYContent, wellness & booking ecosystemSoulFoodFitness.ca
OWNER-OPERATED PROJECT · VIEW CASE STUDYSpecialized services & bookingPsychicHealing.ca
OWNER-OPERATED PROJECT · VIEW CASE STUDYFitness web-app conceptOnlineFitness.Coach
OWNER-OPERATED PROJECT · VIEW CASE STUDYThese are my own websites and concepts, presented as portfolio case studies. Outcomes describe the purpose and work, rather than independently measured ranking, traffic or revenue improvements.
- The challenge
- Connect a content-rich wellness brand with a practical booking experience.
- Strategy
- Treat educational content and booking as parts of the same visitor journey.
- Design
- Distinct content sections and service navigation across screen sizes.
- Development & features
- A portable website ecosystem with practitioner tools and booking integrations.
- SEO direction
- Content architecture, service pathways and clear page-level information.
- Outcome
- A separate wellness and booking ecosystem, with its own content and audience journey.
- The challenge
- Explain intuitive services and make the consultation process approachable.
- Strategy
- Separate modalities so visitors can understand the service that fits their questions.
- Design
- A focused identity, dedicated service content and accessible booking entry points.
- Development & features
- Service pages, scheduling and payment pathways.
- SEO direction
- Specific service language, FAQs and related content links.
- Outcome
- A specialized home for psychic and intuitive service discovery.
- The challenge
- Outline a digital fitness experience for workout content and live virtual training.
- Strategy
- Connect on-demand workout discovery with the option of a live trainer on camera.
- Design
- A fitness-focused direction built around movement and straightforward choices.
- Development & features
- Concept for a workout-video library and virtual personal training platform.
- SEO direction
- Planned content pathways for workout topics and virtual training services.
- Outcome
- An evolving concept; product functionality and performance results are not claimed.
Video portfolio / Rozzebud
See my content in action.
Explore my own published content for examples of my on-camera presence, storytelling and video creation.
Instagram · @rozzebud_
Short-form storytelling.
Browse my Instagram videos for examples of social content and vertical video creation.
Explore InstagramYouTube · Rozzebud
Room for the full story.
Explore my YouTube channel for examples of longer videos, on-camera content and horizontal video storytelling.
Explore YouTube